hit the road
…or the trails
e-commerce website design
When AW Cycles in Reading decided to invest in an e-commerce website design for an online shop selling bikes and cycling equipment, they chose the name ‘zovelo’ to go forward with.
Morbean were approached to develop this online cycling brand and create a broad appeal across the different cycling communities online.
Taking visual cues from the world of cycling; such as the famous yellow jersey and course marker ribbons; we were careful to ensure a solid, dependable brand that displays a deep understanding of cycling and bikes that can be translated to customers involved in cycling at all levels.
Magento was chosen as the preferred e-commerce solution and our understanding of design for the Magento platform enabled us to maximise the visual impact of the products and brand, coupled with a clear and concise layout to convey technical information.